Privacy Policy

Privacy Policy

BOJ Middle East Home Appliances LLC (hereinafter “BOJ Middle East” or “we” or “us”), with registered address at Al Shafar Tower 1, Office 1904, PO Box 502954, Barsha Heights, Dubai, UAE, operates and owner of, is committed to protecting your privacy. BOJ Middle East respects your privacy and takes your online safety seriously. To provide you with the best products, efficient customer service, and timely updates, we record a variety of information from your visit to our site. To better protect your privacy, we provide the notice below explaining our online information practices and the choices you can make about the way your information is collected and used. When you use any of our Services (as defined below) or send e-mails to us, you are communicating with us electronically. We will communicate with you electronically in a variety of ways, such as by e-mail, text, in-app push notices or by posting e-mail messages or communications on the website or through the other services. For contractual purposes and by using the Site, you agree that all agreements, notices, disclosures, and other communications that we provide you electronically satisfy any legal requirement that such communications be in writing, unless mandatory applicable laws specifically require a different form of communication.

BOJ Middle East’s Privacy Notice

Thank you for accessing the website, mobile applications, devices, and other software (collectively, the “Site”) of BOJ Middle East (all references to “us” and “our” refer to BOJ Middle East). We respect your privacy and want you to know about the Privacy Notice policies we have in place to protect your personal information. This Privacy Notice applies to all our services, tools, and products (including via mobile devices, mobile applications, or mobile-optimized websites) (collectively, the “Services”). If you have any questions regarding the processing of your personal information, please contact us at the above address or by e-mail at

This Privacy Notice explains:

How we collect, use, and (under certain conditions) disclose your personal information.

The steps we have taken to secure your personal information.
Your options regarding the collection, use, and disclosure of your personal information.

This Privacy Notice applies only to this website. BOJ Middle East website may link to other websites. We are not responsible for the content or privacy practices on any website other than

By visiting our Site, you accept the practices described in this Notice.

    1. How does collect information about me?
    2. How does use my personal information?
    3. How are cookies and other technologies used to collect information?
    4. Does ever give out my personal information?
    5. How does secure information collected about me?
    6. What choices do I have about collection of my information?
    7. How long do we keep your personal Information?
    8. Are children allowed to use
    9. Where can I find updates to this notice?
I. How does collect information about me?

We collect information from Site users in several different ways, with the goal of providing an efficient, meaningful, and customized shopping experience. For example, we can use your personal information to:

  • Register you with our Site and provide you with our Services
  • Record and quickly bring up information you have given previously
  • Help you quickly find information about our products, and Services
  • Diagnose and improve Site content to provide you with customer service
  • Provide you with new information about our products and Services
  • We use your personal information to prevent and detect fraud and abuse in order to protect the security of our customers. We may also use scoring methods to assess and manage credit risks.
  • We use your information as otherwise disclosed or permitted by law.

We collect personal information in the following ways:

We collect information directly from you:

Registration and Ordering: To use certain parts of this Site or order products, all customers must fill out an online registration form with personal information, including but not limited to, your name, gender, shipping and billing address(es), phone number, email address, and financial information, like your credit card number. In addition, we may ask for your country of residence and/or your organization’s country of operation, so that we can comply with applicable laws and regulations. This information is used for billing, order processing and internal marketing as well as to communicate with you about your order and our Site.

Email Addresses: Several locations on the Site allow you to enter your email address for purposes including but not limited to: registering for free promotional notices, requesting notification when new brands or product styles arrive, or signing up for our email newsletter. In addition, any participation in promotional contests organized by BOJ Middle East is completely voluntary and requires disclosure of contact information needed to notify winners and award prizes. We may post the names and cities of contest winners on our Site.

Phone Number: Several locations on the Site allow you to enter your phone number for purposes including but not limited to: SMS verification, registering for free promotional notices, requesting notification when new brands or product styles arrive, or signing up for our SMS newsletter. We store your e-mail address and telephone number until you request that we delete it.
Product Reviews: We ask for an email address and location along with the submission of all product reviews. Your email address will be kept private, but your location will be visible to other users. All other personal information that you choose to submit as part of the review will be available to other visitors to the Site.

We use cookies and other tracking technologies to automatically collect information from you:

Log Files:

  • IP address (internet protocol address) of the end device accessing our website;
  • Internet address of the website referring to our website (referrer URL);
  • Information on the provider through which access to our website takes place;
  • Name of accessed files and information;
  • Date, time and duration of access;
  • Quantity of transferred data;
  • Operating system and information on the browser being used;
  • Status of the page view (e.g. “Query successful”).

The data is stored in log files order to identify malfunctions and for security reasons (e.g. to investigate attempted attacks) and then deleted. Log files, the further storage of which is necessary for evidence purposes, are excluded from deletion until final clarification of the respective incident and may be passed on to investigating authorities in individual cases.

II. How does use my personal information?

Internal Use: We use your personal information to process your order and provide you with customer service. We may use your personal information internally to collect general information about visitors to this Site, improve Site content and layout, improve our outreach, and market our Services.

Communication with You: We will use your personal information to communicate with you about your orders and our Site. All customers must provide an email address to allow communication with regarding orders placed. We may send you a confirmation email or an SMS verification after you register with us as well as service-related announcements as necessary (for example, temporary suspension of service for maintenance.) You may also submit your email address or phone number to request notification when we receive a new brand, product style or product, or to sign up for our email newsletter, SMS newsletter and special offers. You can unsubscribe or opt out of future emails at any time (see the section of “What choices doe I have about collection of my information?” below for more details).

III. How are cookies and other technologies used to collect information?

Cookies are small pieces of information that your Internet browser stores as text files on your computer’s hard drive. Most browsers accept cookies by default but setting your browser to reject cookies or remove them from your hard drive will prevent you from using parts of this Site. For instance, if you block or otherwise reject our cookies, you will not be able to add products to your shopping cart, proceed to checkout or use any of our Services that require you to sign in. The Site uses cookies to:

  • speed up navigation
  • track site usage
  • recognize users and user access privileges and preference
  • enable and track selection and purchase products on this Site, and record your browsing activity and purchases
  • conduct research and diagnostics to improve our content, products, and Services
  • improve Site security

How to block cookies on your browser? Take Chrome as an example.

IV. Does ever give out my personal information?

We sell merchandise, not information — We do not sell, rent, trade, or license your personal or financial information. We will only disclose your personal or financial information in the following specific situations:

Third-party service providers: Like most online retailers, we sometimes use third-party service providers to perform specific functions on our behalf. Any information disclosed to them is solely to help in their provision of service and such services will only be performed under a valid legal contract in writing, clearly defining the scope and nature of processing. Similarly, we must provide your credit card number to financial services organizations such as credit card processors and issuers to process payments. We protect all submissions of your credit card number for authorization with state-of-the-art data encryption. (More on this below in the “How does secure information collected about me?” section.)

Legal requirement to disclose information or to protect ourselves, our customers, or others: We may be required to disclose personal information if subpoenaed, served with a court order or requested by law-enforcement officials conducting investigations, or if we are otherwise required by law to disclose such information. We will also release personal information when necessary to protect our legal rights or enforce our Terms of Use and other agreements. For example, we may share information to reduce the risk of fraud, or to prevent fraud by users who attempt fraud or other illegal activity on our Site. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

Merger and/or sale of assets: We do not normally sell, trade, or rent personal information to other companies during our business. However, it is possible that we might acquire, merge with or be acquired by another company, or that we might dispose of some or all our assets, in which case your personal information could be disclosed to another company, subject to the Privacy Notice in effect.

We may share personal information for other reasons we may describe to you from time to time, as permitted by law.

Non-personally identifiable information: We may share information that does not identify you or any user, such as the number of daily visitors to a particular page, or the size of an order placed on a certain date, with third parties such as advertising partners.

V. How does secure information collected about me?

This Site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, such as:

  • Safeguarding all financial transactions done through this Site with Secure Sockets Layer (“SSL”) encryption
  • Granting only employees who are providing a specific service access to your personal information
  • Working only with third-party service providers who we believe adequately secure all computer hardware.

While our business is designed with safeguarding your personal information in mind, please remember that 100% security does not presently exist anywhere, online.

VI. What choices do I have about collection of my information?

You can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of certain features on the Site.

You can choose to:

  • Correct or update your personal information
  • Stop receiving mail to your email address
  • Stop receiving SMS messages to your phones
  • Disable your account to prevent any future purchases through that account
  • Block cookies on your computer to stop using featured service on the Site

To correct or update your personal information, log in to My Accounts and submit a request through the online Customer Service.

To unsubscribe from emails, you receive from , follow the unsubscribe link at the bottom of the email and select the option appropriate for you. Alternatively, you may log into MY Accounts and select the option appropriate to you.

To unsubscribe SMS messages, you receive from, log in to My Accounts and select the option appropriate for you.

To block the cookies on your computer the Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Because cookies allow you to take advantage of some essential service on the Site, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your shopping cart or proceed to checkout, or use any of our Services that require you to sign in.

VII. How long do we keep your personal Information?

We keep your personal information to enable your continued use of our Services, for as long as it is required to fulfill the relevant purposes described in this Privacy Notice, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases (and repeat orders if desired) and what addresses you have shipped orders to, and to improve the relevancy of products and content we recommend.

VIII. Are children allowed to use

We respect children’s privacy. We do not knowingly or intentionally collect personal information from children under age 18. Elsewhere on this Site, you have represented and warranted that you are either 18 years of age or are using the Site with the supervision of a parent or guardian.

If you are under the age of 18, please do not submit any personal information to us, and rely on a parent or guardian to assist you when using the Site.

IX. Where can I find updates to this notice?

To keep you informed of what information we collect, use, and disclose, we will post any changes or updates to this Privacy Notice on this Site and encourage you to review this Privacy Notice from time to time. Please contact us with any questions about the Privacy Notice.

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